Growing the Beautiful Game: The U.S. Soccer Foundation's Legacy Impact
The U.S. is in the midst of a mega-decade of large cultural and sports milestones and events—including the FIFA World Cup 2026, America’s 250th birthday, the 28 Summer Olympics and more. One of the most important things business, sports and community leaders need to keep front of mind is maximizing these opportunities to social impact through youth sports mentorship as part of these major events and milestones. This panel will announce a new movement—and north star—to leverage these moments: celebrate and train more adults to positively contribute to their communities by becoming youth sport coach-mentors who will support and shape the next generation of thriving young people. The panel will dive into the unique and outsized role of coaches as mentors, the need for this work, and solutions that will work to catalyze this movement to grow the game and leave a legacy long after FWC26.