Going from OmniChannel to Omnidynamic

Tiffanie Stanard is an award-winning entrepreneur, executive, corporate advisor, media personality, and producer with 15+ years of experience. Stanard is the CEO & Founder of Stimulus, a fast-growing, venture-backed SaaS company with a nationwide remote team. The Stimulus Relationship Intelligence Platform combines data insights, relationship-building tools, and a proprietary score to help companies make the best purchasing decisions and optimize their supplier ecosystem. Stanard has raised $3.5M for Stimulus from top-tier investors including Morgan Stanley, Northwestern Mutual Future Ventures, and more. 

Throughout her career, Stanard has been hired to consult and advise influential global brands including Microsoft, Salesforce, AT&T, Intuit, and other organizations. Tiffanie is the recipient of the Walker’s Legacy Women in Economic Development Award and the Tribune’s 10 under 40 Most Influential African Americans Award. She has been recognized by Forbes on the Next 1000 Leaders List and Business Insider’s 10 Leaders Transforming Supply Chain List, among many more honors. Stanard has been featured by Inc. Magazine to offer advice on steps to help fix supply chain issues and how freight shipping costs will continue to affect small businesses.

Justin Fried is the Chief Media & Innovation Officer at CMI Media Group. Justin brings together data and technology to find opportunities for growth across CMI Media Group. During his tenure, he has been instrumental in the growth of the company’s award winning media capabilities by launching and building the Inclusive Media, SEM, SEO, social media and programmatic practices. Justin also leads the agency’s efforts to understand what is ‘next’ by understanding changes in consumer behavior, advances in technology and changes in media consumption. Allowing him to readying the agency by building out new tools, relationships, and expertise in emerging areas. Prior to joining CMI Media Group, Justin worked at various SaaS tech start-ups and agencies focused on CPG, lead generation, finance and insurance industries. Justin is widely recognized for this thought leadership and has been most recently named on the MM&M 40 Under 40 list. He is also a recent PharmaVOICE 100 honoree and PM360 ELITE winner.

Kristen leads pharma omnichannel strategy for IQVIA Digital Enablement CoE, helping brands leverage NPI-level online behavioral data to improve targeting and personalization of customer engagements. She has 20 years of experience leading omnichannel engagement strategy within pharma, including 8 commercial launches, and driving innovative promotion that delivered positive ROIs, with brands at Bayer, Merck and Schering. As a pharmacist, she began in Medical Affairs and is passionate about working across therapy areas, and improving healthcare overall.  Her experience led her to be part of a select commercial model transformation team at Bayer, driving agile ways of working with collaborative cross-functional teams, and using data to derive content strategy for microsegments.

Jose Ferreira is the Eexecutive Vice President of Product Strategy and Transformation at CMI Media Group. Jose has over 17 years of marketing experience. He is primarily responsible for defining strategic platform, technology, and data solutions that continue to enhance CMI Media Group’s marketing ecosystem and differentiates the organization as a cutting-edge market leader. Jose is passionate about never settling for the status quo and pushing the boundaries of what is possible for his clients. He is frequently recognized in the industry as many innovative things, including as a PharmaVOICE 100 Top Industry Leaders and PM360 Innovation Award.  

Mike DiNorscio is currently the VP of Strategic Accounts within IQVIA's Digital Enablement Center of Excellence. Previously, Mike co-founded Lasso, the first and only omnichannel marketing and analytics platform built exclusively for healthcare. With over 10 years of media experience, Mike has been a unique driver of modernization in healthcare communications, bringing accessible and powerful advertising technology to marketers of all shapes and sizes. He has led some of the industry’s most innovative teams, with a laser focus on powering exceptional brand experiences and better patient outcomes for his clients.

Andrew has over a decade of pharmaceutical / healthcare experience working across digital marketing, commercialization, telemedicine and market access. He specializes in oncology, orphan drugs, rare diseases and specialty biologics. Andrew is currently the Senior Marketing Manager for non-personal digital and media strategy for EGFR lung cancer franchise. For the past 4 years at AstraZeneca, he has applied this experience to the oncology specialty, involved with the launch of multiple blockbuster drugs including IMFINZI, ENHERTU and TAGRISSO.